Join us in Dallas for Embrace Conference 2023!

September 6–8, 2023








An event by Farmers agents, for Farmers agents, the Embrace Conference is a unique type of event for agency owners. Gain valuable insights, identify new opportunities, and build relationships to help you thrive in any environment. The conference is designed to empower you to achieve long-term success.


Network and Learn from Leaders in Insurance!

The purpose of the Embrace conference is to provide agency owners with the tools, knowledge, and resources they need to succeed in the rapidly changing insurance industry.

This conference will help you stay ahead of the curve and remain competitive in a constantly evolving landscape. It is a platform for industry leaders, experts, and peers to come together, share ideas, and learn from one another.


Meet and connect with incredible people throughout the conference and build lasting relationships.


Learn what is working right now for those agents who are truly crushing it in their business.


Engage with conference speakers and other attendees to really absorb today’s winning strategies.

Have Fun

It shouldn’t be just all about work. Take this time to share fun moments with others and connect on a personal level!


Our Speakers this Year

Raul Vargas

Farmers CEO

Gisselle Acevedo

Farmers Board Member

Ken Walton

President of Distribution

Troy Korsgaden

Insurance Carrier Consultant

Gabriela Reyna

Agency Owner

Richard Salinas

Agency Owner

Richard Khasim

Agency Owner

Toby Brazwell

District Manager

David Stansfield

Agency Owner

Vlad Cherchenko

Agency Owner

Leticia Da Conceicao

District Manager

Alex Gaydos

ABC/Committee Member

Daniela Soto

Agency Owner

Christina Miceli

Agency Owner

Pepper Hu

Agency Owner

Daiju Yoshino

Agency Owner

Priscilla McCants

Agency Owner

Natalie Lyon

Agency Owner

Mariah Gates

Agency Owner

Matheus Claro De Oliveira

Agency Owner

Zach Moore

Agency Owner

David McKnight

Author of the bestselling book The Power of Zero

Guillermo Gonzalez

LinkedIn Business Coach

Waldo Lizcano

Business Coach

Kristin Isaacson





Recruit the right talent in our multicultural communities


Position our agencies for growth using digital marketing

Life Insurance

Unlock unlimited opportunities and cash flow


Sell business insurance effectively in this dynamic market


Take ownership of your success by embracing the things you can control

Prime Agency Mindset

Embrace the Farmers Strategy and retool your business


Register for Embrace Conference 2023 Today!

We expect to sell out of available tickets fast. Make sure to get yours while they are available!

Check out this recap of last year’s conference!

What is the ticket price for the conference?

Each conference ticket is $799 and $559 for Locals only to the DFW Area.

Is there a deadline for registration?

Pre-sale will end June 30th and final registration will close August 25th, 2023.

Will there be any special features or activities planned for the conference?

Among other things, we’ll have a live high ticket auction, dinner, music, activities, and networking.

What is the cancellation policy for the conference?

Contacting Farmers directly from the registration page will be the best option for cancellations.

Get In Touch

Still have questions? Send us a note and we will be happy to help you out. Or simply email us at

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